Modern Aesthetics is a premium dermatology and laser clinic in Nassima Tower on Sheikh Zayed Road, Dubai, dedicated to helping clients enhance their natural beauty with advanced medical and cosmetic treatments. The goal was to launch the clinic in Dubai and quickly establish a credible and professional online presence.
As a new clinic in a competitive market, Modern Aesthetics had minimal awareness among potential clients. They wanted to introduce the brand, highlight its specialised treatments, get high-quality patient queries and create trust in a new market.
We introduced Modern Aesthetics to Dubai in three stages. Before the launch, we created hype with coming soon teasers. During the launch, we gave people a closer look at the clinic through virtual tours and showcased the team’s expertise. After the launch, we shared educational content that walked people through the patient journey and highlighted before-and-after transformations.
We also ran paid campaigns on Facebook and Instagram to support the organic content. By testing different targeting methods, we found that reaching people based on their interests resulted in more bookings. Ads that clearly showed pricing and included direct offers worked best for the clinic’s main audience: males aged 25 to 34 and females aged 35 to 44.
In March 2024, total reach peaked at over 50,000, and the number of Instagram followers grew from 50 in December to 312 by the end of Q1. The interest-based targeting method brought in high-quality inquiries that converted into actual bookings. This helped Modern Aesthetics have a good start in Dubai's competitive clinic industry.
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