Problem
Kibun had just entered the UAE market and hadn’t built its social media presence yet. The real challenge was to help the brand get noticed in a crowded skincare space and clearly show people why its Korean products were worth exploring.
Company
Overview
Kibun is a Korean cosmetic brand which entered the highly competitive UAE skincare market to build strong brand awareness and establish a clear positioning. DigitalsetGo helped KiBun establish its premium identity and build a social media presence that connected with beauty lovers in the UAE.
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Strategy and Execution
DigitalsetGo positioned KiBun as a premium Korean skincare brand, creating visually appealing and engaging social media content. The plan was to teach people about skincare routines and the benefits of products while using reels and other popular formats to reach as many people as possible and get them involved. Every piece of content was designed to showcase the brand’s clean, modern identity and interact authentically with potential customers.
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Results
The campaign successfully built Kibun’s social media presence from scratch, establishing a strong and recognisable brand identity. The brand saw a noticeable increase in awareness within the UAE market, attracting a growing audience of skincare enthusiasts and setting a solid foundation for future growth.
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