Day to Day hypermarket is a well-known retail chain that has been around since 1990 and sells a wide range of products. It is popular for providing things that are worth their money while serving everyday customers looking for convenience, affordability and variety all in one place.
The store’s social media posts were mostly on deals and sales promotions, which made it hard for people to reach or interact. It struggled to connect with potential customers online as the content didn’t encourage people to engage. Day to Day needed a strategy that would grow reach, attract new followers, and turn the social platforms into an effective channel for both community engagement and real business results.
We revitalised Day To Day’s social media by adopting an engagement-first philosophy: “Engage! Don’t sell”. The focus shifted to things that were important to the audience, like fashion hacks, game night essentials, and budget-friendly DIY home decor. This made the brand seem like a convenient place for everything you need.
We used a structured hashtag strategy with tags that were particular to our brand, business, and location, such as #BargainFinds and #DayToDayDubai, to make it easier for people to find us. The combination of attractive postings, interactive reels, and informative carousels helped keep a consistent, friendly brand identity while also getting people to interact with the content.
Day to Day hypermarket’s Facebook posts reached over 521,000 people between June and November 2023, while Instagram reach grew by 332.8%. The brand’s community expanded consistently, reaching 60.3K followers by November. Paid campaigns worked alongside organic content, driving around 12,122 website visits at just AED 0.25 per click and resulting in 278 direct purchases during peak periods.
Get a Free Growth Strategy custom-built for your brand. We’ll show you how to turn searches into confirmed Customers.
