Big Brands is a perfume store in the UAE that offers a wide variety of popular scents to customers who are conscious about price through Instagram and online channels. The brand mainly used Instagram and online channels to showcase its products, stay connected with customers, and drive steady sales.
Their Instagram kept getting flagged, making it difficult to post reels and affecting how well the content performed. The page was not structured properly, didn’t reflect the full range of products, and engagement started dropping. Because of this, Instagram was no longer helping the brand grow or contribute to sales as it should.
First, we brought some structure and stability to the account by fixing posting patterns and planning content more carefully according to platform best practices. We set clear themes around product highlights, lifestyle content, and offers, and planned reel ideas around trending formats to keep the page relevant. Captions, hashtags, and posting times were also adjusted to help more people discover the content.
The grid was cleaned up to look neat and consistent, with proper colours, fonts, and styling so the profile felt more professional at first glance. We also introduced fresh content angles to help the brand stand out in a crowded perfume market, mixing promotional posts with engaging content so the page didn’t feel too sales-focused.
The campaign made the company much more visible on Instagram, attracting a growing audience of perfume enthusiasts. It also led to fewer account issues, more consistent posting, and a clear improvement in reach and engagement, especially on reels. The profile started looking more organised and trustworthy, helping the brand build a stronger presence on Instagram and generate more sales through the platform.
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